AIoT Cloud Inc., a wholly owned subsidiary of Sharp Corporation (Sharp), supports various companies’ marketing activities by utilizing lifestyle data acquired from AIoT*1 home appliances.

Geolocation information obtained through the smartphone app with users’ prior permission is statistically processed to provide data in a manner that individuals cannot be identified. Location information is obtained with the app running constantly in the background.*2 The composition of the users’ residential areas is similar to the population distribution in Japan. Statistical data can be used to forecast the performance of companies in a given area.

*1 “AIoT” is a vision of combining artificial intelligence (AI) and the Internet of Things (IoT) to connect everything with AI in the cloud, transforming it into an entity closer to people. “AIoT” is a registered trademark of Sharp.

*2 Except when a smartphone is turned off.